125. CPG Distribution: Tips, Tales and Triumphs with Randy Sihota, Director of Nationwide Natural Foods

During today's chat, Randy generously pulls back the curtain on distribution and provides some great tips for brands currently working with or considering partnering with a distributor. We also dig into the story of his family's rich history in the business and their journey of building their own brand, Wescana Foods. Additionally, we touch on their recent acquisition of What The Flour and Randy sheds some light on the delicate art of balancing business and family life. 

Get ready for an engaging conversation that offers practical advice and some fun anecdotes from the world of CPG distribution.

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Randy leads his family business, Nationwide Natural Foods - A distributor that specializes in a wide variety of natural, organic, gluten-free, vegan and vegetarian products to retailers across Canada. Their extensive product range includes their own Wescana Foods and most recently What The Flour, along with a variety of other great brands all catering to diverse consumer preferences.

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Find Randy here:

• Web: https://nnfd.ca/  
• Cell : 778 885 0348
• LinkedIn: Randy Sihota 
• Email: randy@nnfd.ca   

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