Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Wednesday Mar 31, 2021
Wednesday Mar 31, 2021
Eve shares the story of Eve’s Crackers from its inception through to the major banners. We cover a lot of ground and discuss the importance of focus groups & customer validation, monthly evaluations, the choice to retain key functions (business development & marketing) to preserve capital during formative years, and the value of working with a co packer to scale your business.
"The day you plant the seed is not the day you eat the fruit. Be patient and stay the course." - Fabienne Fredrickson
If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com
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