Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Thursday Apr 22, 2021
Thursday Apr 22, 2021
It’s not every day that you’re drawn to an item on the retail shelf because of a beautiful aesthetic and brand identity. This was definitely the case when I came across Jordan Hocking's hot sauce in a gift shop and purchased it for a good friend back in 2018. This memory stuck with me, which is why I was so excited to have Jordan on the show.
Jordan generously shares her story and gives great insight into the value that spending time upfront on brand development has brought to her business, especially in its most formative years.
If you're in the process of developing your CPG brand, this episode is for you!
https://www.sriracharevolver.com/
If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com
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