Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Thursday May 20, 2021
Thursday May 20, 2021
Founded in 2019, Social Wellness Co. is a small-scale boutique social media and content management company located in Sarnia, Ontario that specialises in digital content for health brands, wellness entrepreneurs and business coaches.
With a focus on social media and digital marketing strategies, campaign planning, recipe development, food photography and copywriting.
On this episode Jennifer provides us with the inside scoop to digital marketing and some insight into how a small scale and startup CPG business can build their social media presence and the optimal point to start working with an agency like Social Wellness.
We also cover the new world of TikTok, walking through the customer journey, content pillars & themes, content calendars and the importance of reviewing your analytics to discover what is building engagement & driving conversions.
If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com
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