
Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes

Thursday Jun 17, 2021
Thursday Jun 17, 2021
Launched in 2019, Bro Dough is a vegan cookie dough that contains plant-based protein and natural sweeteners, and was created for consumers who prioritise their health and yet still want to enjoy a tasty treat, without sacrificing their health or fitness goals.
Erica first came onto my radar a few months ago on LinkedIn when one of her famous TikTok posts came up on my feed. I followed Erica and have honestly enjoyed watching her build her business and provide us with a ton of really insightful and genuine content.
On episode, 26 with Jenni Shaw from Social Wellness, Jenni and I both commented on Erica’s content - I reached out to Erica to see if we could hear first hand how she has developed her digital marketing strategy - particularly on TikTok and LinkedIn, how it has helped to develop her brand and drive her direct sales.
Erica did not disappoint and kindly provided us with some great insight into her startup operation, including her strategy to grow her audience organically on TikTok, the value that she has found in LinkedIn, and much more!
Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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