
Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes

Wednesday Jun 30, 2021
Wednesday Jun 30, 2021
On this episode, as well as sharing the Piquant business story (which on its own is absolutely worth the listen), Lindsay discusses the importance of building a marketing roadmap to grow your business during the first few years, being clear on your marketing / sales funnel, how imperative it is to pay attention when listening to your customers (what questions are they asking, what language are they using, how are they asking it etc), the must do activity of building your email list and WHY YOU NEED TO INVEST IN YOUR PACKAGING!
I recommend heading over to the Piquant website and seriously considering the courses that Lindsay has available for food based business owners & operators just like you!
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Piquant was founded in 2016 by Lindsay to connect Vancouver's food scene with people who are hungry for something delicious.
Made up of a team of influential, smart, and driven foodies and health geeks who know the landscape, Piquant offers simple solutions for food and health brands to support or manage integrated marketing campaigns starting with basic packages through to complete management of marketing activities.
http://www.piquantmarketing.com/
Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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