Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Richard generously shares an hour of his time with us to discuss his entrepreneurial story / itch that emerged as a young child and followed him right through to the development of the idea and execution behind Ener-C towards the end of 2013.
Among many things we cover Richards immensely intimate knowledge of Vitamin C (its history and the science behind its benefit to our health and wellbeing), Richards strong founding team and the impact that they have had to the brands early and continued success, their strategy to compete against a dominant and resource rich competitor, their promotion and marketing strategy AND approach to market research and the key criteria required before a new flavour hits the shelves.
It was a pleasure and honor having the opportunity to chat with Richard for an hour. His level of knowledge, real world experience and willingness to share on this episode puts it right up there as one of the best conversations to date for us all to learn from.
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Pauling Labs is a Canadian company who manufactures a range of natural wellness consumer brands including Ener-C. They pride themselves on their high quality and unique products that are committed to the health and the well-being of their consumers.
Ener-C is produced with pure, non-GMO and bioavailable vitamins, minerals and real fruit and vegetable powders that dissolve easily in water for maximum absorption. The production of Ener-C involves a rigorous testing process to ensure quality and purity (including the absence of any heavy metals or pesticides)
Their brands are distributed globally in North America, Central America, UK, Asia, and Australia.
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Web: https://www.tryenerc.com/
LinkedIn: Richard Pollock
The Forum : https://www.theforum.ca/
DL Chicken : https://www.dlchickenshack.ca/
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Please support this podcast by checking out our show sponsor
FoodPak: https://www.foodpak.com/
Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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