Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Monday Jan 10, 2022
Monday Jan 10, 2022
I consider myself lucky to have had the opportunity to interview such a wide variety of skilled, confident and highly regarded entrepreneurs so willing to share their stories on this show - and this interview is no different.
Lori gives us all the inside scoop (what?) on her childhood, the impact and value that exposing her youngest son to the business has provided, and most importantly for us all.. the ins and outs of Betterwith.
Lori discusses the current Frontfundr, equity crowdfunding campaign that is currently underway at Betterwith (the why and benefits of crowdfunding), some brand building and marketing tips (hint: get out of your own way and get into the spotlight), as well as what she wanted / didn’t want to build into Betterwith after what was learned from the experience of her first business - the famous ‘Cupcakes’ (co-founded with best friend Heather White) of which the hit reality TV Show 'The Cupcake Girls' was born.
There’s a lot in this show for you all - but there was so much more that we needed to discuss so hold onto your spoon.. a second helping of Betterwith will be coming very soon
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Founded in 2016 and with 6 SKUs in the freezer, Betterwith Ice Cream is made the Old-World way - with full-fat cream and simple ingredients without tons of sugar or any gums.
The team at Betterwith is a small group of super-smart, ice cream obsessed, industry experts that were first introduced to Betterwith as customers. Today, collectively they’re on a mission to become Canada's premium ice cream company.
Betterwith Ice Cream can be found in the Western Canadian grocery market (Whole Foods, Safeway, Nesters, Choices and Thrifty’s to name but a few) - Post raise, their target is to reach 500+ locations by the end of 2022 and $1M in revenue.
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Web: https://www.betterwith.com/
LinkedIn: Lori Joyce
Email : lori@betterwith.com
Equity crowdfunding campaign @ FrontFundr : Invest here
Dr. James Richardson : Ramping Your Brand: How to Ride the Killer CPG Growth Curve
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Please support this podcast by checking out our show sponsors
FoodPak: https://www.foodpak.com/
Futurpreneur Canada : http://www.futurpreneur.ca/packheavy
Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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