Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Saturday Jul 02, 2022
Saturday Jul 02, 2022
Located in Brant, Alberta and founded in 2018, Thrive Provisions is an extension of four generations of cattle farming legacy arching back to 1940.
With 4 Wagyu Beef meat bar SKUs in the market that are free from artificial ingredients (nut, dairy, soy, gluten and GMO free) and the perfect high quality and delicious keto snack, TP’s Wagyu Meat Bars can be found primarily in Alberta in camping and outdoor stores, with further distribution right across Canada just starting to roll out.
Today's episode covers the full Thrive Provisions story and the unique CPG model that Jeff is able to leverage. Along with some really interesting conversation around the history of the Wagyu breed of cattle and Ballco feedlots innovations, Jeff provides some insight into the value of having full control over product quality, further diversification and additional revenue streams for the family business, and why upholding best-in-class practices with the treatment of their land and animals (certified under the Verified Beef Productions Plus (VBP+) Program) and advocacy for these practices right across the industry is essential.
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Web: https://thriveprovisions.ca/
LinkedIn: Jeff Ball
Email: Jeff@ballco.ca
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Listen on Apple, Spotify, Amazon & Google Podcasts
Please support this podcast by checking out our show sponsor
FoodPak: https://www.foodpak.com/
A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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