Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Sunday Aug 28, 2022
Sunday Aug 28, 2022
In the same vein as my two previous producer episodes with Jeff Ball from Thrive Provisions (e.82) and Brad and Sheila from Natural Farmworks (e.88), today's conversation revolves around the background story of the Riverside Cranberry Farm and the brand that has been built around their delicious Cranberries and products - The Bog.
Cranberries, like many crops are typically sold as a commodity and pooled into the Ocean Spray Co Op, however Brain and Mandy made the bold decision to shift away from this model and sell 60% of their crop independently offering their Cranberries and products to retail grocery stores, wholesalers / distributors and direct to the consumer through their farm stand and online store.
We touch on the history of the commercialization of cranberry growing, various Cranberry varietals used, the typical harvesting process, their product and brand development and some critical decisions that have shaped their business model to date.
During the cranberry harvest (late Sep / Oct) Brian and Mandy open up the farm for tours where you can stroll the perimeter of the field being actively harvested, or follow the self guided audio tour around the farm using the QR Code system and your mobile phone.
Tickets will be available for pre-booking online soon!
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Web: https://www.riversidecranberries.ca/
IG: @theriversidebog
Email: riversidecranberries@gmail.com
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FoodPak: https://www.foodpak.com/
A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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