Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Friday Sep 16, 2022
Friday Sep 16, 2022
Many of you who play in the startup and food based CPG world and are active on LinkedIn will be very familiar with Erica (on for the second time - be sure to go back and listen to episode 30.) who has built a cult following on LinkedIn and TikTok largely due to her honest, raw and hilarious content revolving around her primary business, Bro Dough.
On today's episode Erica gets us up to speed on Bro Dough’s status - now working with a manufacturing partner and packer. We chat about her rebrand, the pros and cons of Entrepreneurship and some critical lessons that she has learned while scaling her business.
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Brough Dough was founded in 2019 and is Canada's first better-for-you edible cookie dough that is 100% vegan, contains plant-based protein and uses natural sweeteners.
Leveraging everything that she has learned on her social media marketing journey, Erica is now also teaching brands how to grow their social media organically via TikTok.
You can download her course, or sign up for more in-depth coaching where Erica will help you build a social media strategy here
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Web: https://brodough.ca/
Web: https://www.growwitherica.com/
IG: @brodoughcanada
TikTok: @brodoughcanada
Email: erica@brodough.ca
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Listen on Apple, Spotify, Amazon & Google Podcasts
Please support this podcast by checking out our show sponsor
FoodPak: https://www.foodpak.com/
A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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