Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Sunday Oct 09, 2022
Sunday Oct 09, 2022
Back on the show for the second time (head to episode 37 for their full startup story) Justin Kopetzki generously gets us up to speed on the last12 months of the Justo’s operation.
To say it’s been a busy 12 months for the boys would be accurate, predominantly due to a recent transition of production to a new contract manufacturing partner located across the ditch in Vancouver. The process of finding a suitable partner wasn’t quick, and ultimately resulted in the requirement to trim their SKUs down to their strongest 3 - causing much debate and the cutting of some emotional ties when deciding to drop their Hummus dips, of which the business was launched and built.
We also cover the preparation of the business for a soon to be happening investment round, a little on branding, their 1% FTP & B-Corp certifications and future aspirations.
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With their HQ located in Victoria, BC and established in 2019 Justo’s is a business with a focus on creating delicious plant based dips, while on the mission to leave a positive impact on both people and the planet.
With well over 80 retailers & restaurants serving their shelf stable and delicious dips, I'm sure you would agree that the Justo’s team of four - Justin, Eric, Tyler & Adam are not only an inspiration to watch while building something big, but always a pleasure to see and chat with at trade shows & events.
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Web: https://justos.ca/
IG: @justos.ca
LinkedIn: Justin Kopetzki
Email: justin@justos.ca
Simple Agreement for Future Equity (SAFE)
Brand and packaging design by Hope Aylen @ https://www.designfulhope.com/
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👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts Or directly on Podbean
👉 Please support this podcast by checking out our show sponsor FoodPak : https://www.foodpak.com/
👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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