99. Story time with Irma (Brcanovic) Lafleur - Director of Consumer Experience at truLOCAL

During todays episode we discuss:

• truLOCAL’s startup story and business model
• How they triggered the change of a Fedex shipping policy
• The 12 days of Phoenix > Rising from the ashes of a full system crash
• Customer experience / CX
• Building community
• truLOCAL’s 2020 acquisition ($16.7M)

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Founded in February 2016, and with its HQ located in Kitchener, Ontario. truLOCAL is an innovative online marketplace that connects health conscious consumers to local farms and suppliers, giving them a more convenient way to access clean, locally raised meat products. 

Fully customizable and tailored to each individual’s personal lifestyle, all orders are placed online with the ability to select everything from box size to frequency of deliveries, including the contents of each box. Operating locally out of Ontario, Alberta and British Columbia, truLOCAL is a game changer to the relatively slow moving meat industry.

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Find truLOCAL here:

• Web: https://trulocal.ca/ 
• IG: @trulocal 
• LinkedIn: Irma (Brcanovic) Lafleur
• Email: irma@trulocal.ca 

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👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/

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