Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Episodes
Tuesday Jan 26, 2021
Tuesday Jan 26, 2021
Brad and I give some insight and explanation around some of the core tools and frameworks that Brad implements with his clients and how they can be applied to provide structure and clarity to your life, and within your business.
https://www.bradbodnarchuk.com/
If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com
Tuesday Jan 19, 2021
Tuesday Jan 19, 2021
If ever there was going to be an example of The Pack Heavy Mentality and approach to business worth sharing - this is it. Sarah Goodman, founder and CEO of Chiwis Kiwi Chips generously shares the founding story of Chiwis, her approach to market research, product validation, roadmap to launch - and many other lessons learned along the way.
Save 10% off your online order with the promo code : BUDDYTENOFF
If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com
Thursday Jan 14, 2021
Thursday Jan 14, 2021
FoodPak Ltd. GM Jon Farncomb and I discuss the current climate of what sustainability means in the flexible packaging world, end of life systems for plastic structures, and future technology and solutions that are in the pipeline with Kelly Williams of NatureFlex by Futamura
https://www.ellenmacarthurfoundation.org/
If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
Co founders, Emma Fanning and Sastun Phillips of Little Fox Design, a full service design agency located in Victoria, BC Canada have adopted the philosophy of sustainable design as a core pillar of their agency.
We discuss designing with the intention and purpose of minimising and eliminating negative environmental and ecological impacts through the reduction and careful selection of materials, structures and print methods.
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
On today’s episode I interview Brandi Garden, of Eversio Wellness.
Eversio is a startup company, founded in February 2020 prior to COVID hitting the world, and honestly their timing couldn’t have been better. Launching into the market this January 1st 2021, with a range of medicinal mushroom supplements that are extremely high in quality and potency.
Among many things, Brandi and I discuss the importance of being crystal clear on your mission, vision and values - and how when you filter every decision, obstacle or opportunity through it, it has the potential to make things incredibly simple for you.
We also touch on medicinal and psychedelic mushrooms which holds a special place in my heart.
It was an absolute pleasure chatting with Brandi, she is a wealth of knowledge and I hope you learn and take as much away from the conversation as I did.
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Nick Pike, Sales Manager at FoodPak Ltd. and I discuss the most common flexible package types in the food manufacturing industry. Together we outline several key points that we recommend you consider when evaluating the right package for your product, market and consumer.
To get a good idea of the different bag types discussed, click on the link below:
https://www.foodpak.com/packaging/preformed-pouches.html
Tuesday Dec 15, 2020
Tuesday Dec 15, 2020
Mikael Koltek, Assistant GM & fellow Business Development Manager at FoodPak, rides along on this week's episode to discuss the basic fundamentals of the two most common print methods in the flexible packaging space - Rotogravure and Digital Printing.
We map out the strengths and limitations of each print method through the lens of finish and quality, financial impacts to consider, and advantages that you can leverage to reduce your costs i.e. economies of scale.
Tuesday Dec 08, 2020
Tuesday Dec 08, 2020
It’s widely acknowledged that in the retail space, your package is often the first and most meaningful interaction a consumer will have with your product.
Great execution on your packaging design, brand identity and brand persona will all translate across into your packages total shelf appeal, allowing you to specifically target your key buyer, drive sales and ultimately the growth of your business - Packaging is and should be considered a core part of your marketing and sales strategy.
On this episode I interview Clay Yandle, Creative Director at Eggbeater Creative to talk about packaging design, brand identity and the steps that are often in place when working with a designer or design firm.
Eggbeater Creative is an established graphic design and digital studio based in Vancouver, BC Canada. Specialising in creative solutions for branding, design and digital marketing for over 20 years.
https://eggbeater.ca/ > be sure to check out the Brain Picker
Monday Nov 30, 2020
Monday Nov 30, 2020
A custom packaging project, now more than ever is such an accessible and affordable solution for your business - you would be surprised as to how easy it is to get an amazing looking bag into your hands, and into the hands of your consumer.
However, like anything that seems simple on the outset, a packaging project can quickly turn into a beast and time consuming task.
When working with a client I find it extremely beneficial to do a thorough deep dive during our first meeting by asking a series questions geared towards teasing out your vision and understanding your specific goals, or to uncover an existing challenge or problem.
In my opening series on the Pack Heavy Podcast, I have broken down the process of a custom packaging project into three key parts - Brand identity and artwork, Bag type & material structures and Print methods.
Packing Heavy with this information will allow you a greater chance of receiving a stunning looking bag that serves its purpose properly - at the right price.
I recommend that you sit down with your team and do some serious preparation with the intention of being clear on what it is that you're about to embark on.
Head to www.thepackheavypodcast.com to find a copy of the checklist available for download.
Monday Nov 30, 2020
Monday Nov 30, 2020
In this first episode I introduce myself and give a little insight into who I am, the sales philosophy I subscribe to and my motivation behind this podcast.
Any questions, get in touch : hayden@thepackheavypodcast.com