Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
Saturday Dec 10, 2022
Saturday Dec 10, 2022
During today's wide ranging episode Paul and I discuss:
- The JusTea startup story
- Kenya and their thriving tea industry < the largest exporter of Black Tea in the world >
- Establishing tea processing 'kitchens' with farmers in Kenya
- Direct Trade / Farmer to market / International Trade
- Driving changes to the Kenyan tea act regulations
Founded in 2012 and located in Vancouver, BC - JusTea has been working with the Katah family and the Nandi Hills community to establish Kenya’s first-ever “Artisanal Tea Cottage Factory”.
This small factory is processing orthodox teas that have never been crafted in the world market: Purple, Green, Oolong and Black artisanal Kenyan teas.
The factory is fully staffed, managed and owned by small-scale Kenyan tea farmers in Nandi Hills. The Tea Board of Kenya, granted JusTea with one of the first tea processing licenses to produce these artisanal, direct-from-farm teas allowing the farmers the opportunity to earn a fair wage for their high quality crops.
JusTea exclusively offers their wide range of stunning whole leaf teas via their online store, Amazon and many retail and food service locations across Canada and down into the States.
Take advantage of 20% off any online purchase by using the promo code packheavy20
Find JusTea here:
Paul’s Top 5 books
- Ramping your brand
- Get Different: Marketing That Can't Be Ignored!
- Never lose a customer again
- I’ll be back
- Deep work
👉 Check out this episode & leave a review on the following platforms :
- Spotify: https://spoti.fi/3Fb2hC3
- Apple: https://apple.co/3uyFrzC
- Amazon: https://bit.ly/3Fxz99C
- Podbean: https://bit.ly/3hbBPAn
👉 Please support this podcast by checking out our show sponsor FoodPak
👉 If you have any questions or feedback I would love to hear from you email@example.com