This podcast is for anyone in the food manufacturing and hospitality industries, who use flexible packaging to get their products to market. Featuring interviews with guests who have travelled the path that you're on so that you can learn from their successes and failures and engage in the mindset required to go all in on your vision. I call this mindset the Pack Heavy mentality. Primarily driven by deliberate action and extreme organisation; you gather market intelligence, put a strong plan in place, organise the appropriate resources and then confidently test your hypothesis against reality. If you’re ready to Pack Heavy on your vision - you’re in the right place and I'm excited to have you here.
Episodes
Thursday Jun 03, 2021
Thursday Jun 03, 2021
Based in Toronto, Ontario Switch is a proud Canadian startup online retailer of low carb food products from across the country and around the world.
Neha and her team have found a niche position as a trusted source for Diabetics, people on Keto and Paleo diets, and people who are looking for healthier food options for their families.
Neha is an absolute powerhouse and was so willing to share her startup story. As a first generation immigrant to Canada and a Chartered Accountant by trade, Neha has an incredible business mind that is balanced with the creativity required to get a startup business off the ground and into the air.
We cover a ridiculous amount of ground on this episode including the mechanics of the relationship between an online retailer and CPG supplier, the vetting process at Switch, digital / online marketing strategy, shipping strategy for your online store and how to prepare your business for funding.
https://www.switchgrocery.com/
Please show your support - leave a review and rate the show, and If you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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